LAVA's shell set shortlisted for IDEA awards

LAVA's design for the Myer Spring/Summer Collection Launch 2010/2011 has been shortlisted under the 'event' category at the 2011 IDEA awards.

Created with Gloss Creative, LAVA's set, 'Shells, Architects of the Ocean', was a giant shell measuring 18 x 5 metres. 


Using 2000 precisely cut pieces of pine intricately worked together, the sculptural piece was dramatically silhouetted with striking light effects. Inspired by the geometry of the triton shell it was digitised and sliced into buildable components to create a theatrical setting.

http://www.idea-awards.com.au/2011-shortlist/shells-architects-of-the-ocean-for-myer/

Photos: Rocket Mattler