LAVA Laboratory for Visionary Architecture: WE LAVA MYER

Jennifer Hawkins struts out of seashell sculpture for spring/summer show

Summer, sand and seashells were the inspiration for the set designed by LAVA`s Chris Bosse and Amanda Henderson Gloss Creative for the Myer Spring Summer11 Collections Launch in Sydney Australia last night.

The giant seashell set was a sand-coloured plywood installation 18m long and 5m high, digitally designed and CNC cut and consisted of 2000 pieces put together like a puzzle.

pictures by Rocket Mattler

http://www.youtube.com/watch?v=i-VnyeIj4CY

“We essentially used the geometry of a triton shell which is strictly mathematical but occurs in many beautiful manifestations. We digitised the idea and sliced it into buildable components. The models moved through the shell and then onto the catwalk,” said Bosse.

The seashell theme allowed many moods, from sea goddesses at sunrise to sirens at sunset, creating another world for the thirty Australian designers on show.

“The shell is reflective of both the blonde colours of this season and the bleached beauty of the Australian beach. I love shells for their organic shapes, they really are the ‘architects of the ocean’ with their efficient and beautiful mathematical formulae,” said Henderson.

The three-dimensional installation is another collaboration between Chris Bosse and Amanda Henderson. They worked together on the award-winning bubble Melbourne Cup Moet Marquee in 2005.

The Myer Collections Launch SS11 took place at the Eveleigh Carriageworks in Sydney on 5 August 2010. Myer’s vision is to create original creative environments for its fashion launches reflecting its own innovative approach to design.

Creative Concept: Amanda Henderson, Gloss

Architectural Co-creator: Chris Bosse, LAVA

Production: Rizer

Manufacturing: Staging Rentals